Xicato Appoints Gerhard Rieser as Vice President of Sales, Europe

Xicato, a recognized leader in LED modules for general illumination, announced today that Gerhard Rieser has recently joined the Company as Vice President of Sales, Europe.

Gerhard will direct existing sales operations in Western Europe as well as initiating activities in Eastern Europe and contributing to the company Management Team's plans for further growth globally.

Gerhard is a seasoned executive with more than 16 years experience in sales and marketing for components for the lighting industry with an emphasis on the acquisition of new customers and building up sales networks. Prior to Xicato, Gerhard held a variety of leadership positions at Tridonic Connection Technology, part of the Tridonic Group, and a 100% operation of the Zumtobel Group where he built and managed the worldwide sales and marketing team including a network of independent sales representatives and distributors. Tridonic Connection Technology is one of the leading suppliers of electromechanical connection devices for the lighting industry.

Gerhard will report to Vice President of World Wide Sales Tom Foster who commented, "His knowledge of the market and its key players and dynamics, as well his passion for LEDs and lighting, will make him a key contributor to our ambitious expansion plans."

De Bustos explained that the system can work with existing street light networks, and would be very simple to install.

He said LED lighting, which is being introduced onto nearly all new lamp posts, is best suited to the system because dimming is instantaneous. The system is also reported to be able to work with other light bulbs but the energy savings are not as significant.

Detecting people and vehicles in certain areas presented a particular challenge to Luix. These included large outdoor spaces where weather varies significantly and also places where vegetation (trees and large bushes) and other objects can easily activate a detector. He added, however, that cats and dogs would not set off the sensors.

"Joining Xicato at a time when LEDs are taking off is extremely exciting and an extraordinary chance to take an active part in a technology change that happens only every 30 to 40 years," said Gerhard. "I am committed to executing Xicato's growth plans and offering customers a premier class service by building a sales network throughout Europe and increasing the awareness of Xicato in the market."

About Xicato Xicato is a Solid State Lighting company founded by seasoned industry professionals with offices located in Silicon Valley, California, London and Tokyo.

Xicato develops, manufactures and globally markets LED modules that simply are functional replacements for traditional lamp technologies, offering all the life and energy-saving advantages of LEDs with no aesthetic compromises. Xicato provides industry-leading specifications via an open approach with a global circle of leading end-users, specifiers and luminaire manufacturers. Xicato is committed to addressing the whole broad sphere of the general illumination world, taking on segment by segment with its focus on continuous innovation.