显示标签为“the academy”的博文。显示所有博文
显示标签为“the academy”的博文。显示所有博文

2012年1月19日星期四

Printing firm ventures into digital advertising

IN its bid to support Fiji's small business thrive in today's competitive economy, a local family-owned business has ventured out of its core printing business activity to a totally new product advertising.

Well aware of the local business environment and the pricey tags to rent a space in newspapers and or time slots on radio or television, printing company Davui Printery is still confident of the shift.

It is introducing somewhat of a new form of advertising u a digital billboard, both with still or animated advertisements.

Davui Printery managing director Ramesh Sharma told The Fiji Times Business that while his main aim was to support small businesses access opportunities to market and sell its products, it was also an opportunity to bring Fiji on par with other developed economies.

"For me, it is really about seeing how Fiji as a country can move forward," Mr Sharma said.

"And we have small businesses in mind. We are targeting small businesses so we can give them an opportunity to grow and sell what they have for the people in Fiji," he said in an interview yesterday.

At present, Davui Printery has installed two of the digital screens on Viti Levu, a 3 x 3 metre screen at the fast-developing Garden City in Raiwai, Suva; and a 3 x 2 metre screen at the shopping centre at Nakasi.

The screens were bought from China three months ago, with one screen trading at more than $100,000.

Mr Sharma said those screens were eco-friendly in that it chewed less electricity and it did not emit heat rather absorbing lights during the day that it then slowly releases at dusk.

Meanwhile, the company is also working on a proposal to various relevant sporting bodies and government authorities to secure partnership to have those LED outdoor screens erected at sporting tournaments.

"We are planning on acquiring another new LED screen from China, this one will be mobile and we can transport it to any sporting venues and play live feeds of the games.

"But to do this, we need the support from some of the organisations we intend to submit our proposals to, and we intend to submit that proposal sometime next week," he said.

Once this is approved, in the next few months, Davui Printery will be able to show a live game on big screen at the tournament venue.

In the meantime, small businesses can now access the new digital billboard advertising medium where they will access 24 hours per day advertising, with clients expected to share 20 to 30 spots, with flexibility to change featured products within a month at the same price.

For awareness programmes however, by any private or government institution will be free of charge given its corporate social responsibility, particularly for fire safety, environment protection, health awareness, etcetera.

2011年11月29日星期二

Robe captured Czech TV market

Two of the Czech and Slovak Republic's most talented visual creators - director of photography Philip Havelka and lighting designer Martin Kubanka are collaborating closely to produce a dynamic visuality for Barrendov TV's newest popular live music production, "To Je Nas Hit" (What is My Hit).

Robe moving lights are the main fixtures being utilised - including ROBIN 600 LEDWash units - which along with over 100 other new Robe fixtures are among the latest Robe investment by Bratislava, Slovakia based rental company Q-99, which is supplying all the show's lighting, scenic LED and video elements.

The show is broadcast live every Monday night from Studio 2 of the Barrandov Complex in Prague. This is one of the largest film studios in Europe and also one of the oldest and most famous, dating back to 1933.

Each of seven weekly contestants - all popular current Czech artists - chooses a classic Czech hit from between the start of the 1950s to the end of the 1990s and then reinterprets it, adding their own style, flair and treatment. The public then vote, and the top 'new' hit from each week goes forward to the final.

Havelka and Kubanka have worked previously on joint projects, but not for some time, so this was a great chance for them to again engage in a process that they really enjoy and is aesthetivally rewarding, with both bringing plenty of energy and ideas to the table.

Barrandov Studio 2 is an intimate space, and every millimetre of it is used - filled with set, performers and audience.

The lighting is hung on a series of overhead trusses, and also mounted within set pieces and rigged on top of others,, so every corner of the studio is covered with a lighting instrument. The performance space has an area of LED floor, with LED battens and panels around its edges and a small walkway and stairs for entrances and exits. The picture is completed with a live band set up on stage left.

Apart from ensuring that everyone is well lit for camera, the design and lighting has plenty of scope and flexibility to make each of the seven acts look different and interesting. Each has their own look and feel as well as array of effects, which are an integral part of the show.

The rig contains over 70 moving lights in total including 18 of Q-99's new ROBIN 600 LEDWashes, which are arranged in two rows (top and middle) along in the set at the back of stage, and also embedded into the stage right LED side set panels. These are used for general stage washing and lighting the band which are directly opposite on stage left, which works beautifully. “The LEDWash 600s are excellent and easily the best LEDWash light that I have ever seen and used to date," enthuses Havelka, who produced the initial lighting spec, which was handed to Kubanka who selected the appropriate fixtures.

He also really finds the LEDWash 600's 15 - 60 degree zoom very helpful for the environment.

Television makes up a large proportion of Kubanka and Q-99's high profile work, and with over 400 Robe fixtures already in rental stock, has been wanting to buy the LEDWashes for some time. This autumn, winning contracts to supply three major new shows including this one and, together with all their other regular work, it was the right time to spend some money!

Kubanka also loves the LEDWashes! One of the many functions he appreciates is having individual control over all three LED rings, which means you can have one ring strobing and the others emitting constant light and other such effects which are particularly camera friendly.

2011年11月6日星期日

Potter's Lamps & Lighting closing its doors after 65 years in Muskegon Heights

At times, shopping at Potter’s was like shopping with your best friend, favorite cousin or confidante.

“I can’t tell you how many times customers have asked me: Which (lamp) do you like best? Which would you choose?” Schoonbeck said. “Well, it’s not my house, but I like this one.”

After 28 years on the job, Schoonbeck has helped people decorate three or four houses, easing them through the arduous task of finding just the right fit each time. Furniture stores and decorators from all over West Michigan have sent customers to Potter’s because of the quality of their lamps and their repair department: Mosher.

“I’ve never found a light I can’t fix,” Mosher said.

At the time he was working on a fluorescent light fixture that had seen better days, brought in by an elderly man who didn’t want a new one. He wanted this one fixed. Mosher went to work. Within an hour, the customer walked out happy, no cost for labor, only $6 invested in new bulb.

“To me, the customer service we’ve provided, that one-on-one service, set us apart,” Mosher said.

That’s what brought Ron and Louise Robidoux of Norton Shores into the store, unaware that the business was closing or a 25 percent-off sale was in progress at the time. They were in the market for a new kitchen light, but they’d left the paper with all the measurements on it at home. Schoonbeck helped them through: Did they have 8-foot ceilings at home? What size was the fixture they had now?

Before long, they made their decision — but not without a certain sense of sadness.

“I grew up in the Heights,” Ron Robidoux said, “so this (store) has been here my whole life.”

The store’s closing will leave a hole in the business landscape of Muskegon Heights, said Natasha Henderson, the city manager who is also heading up the city’s Downtown Development Authority.

“It’s very sad to hear they’re going out of business,” Henderson said. “When I heard about it, it was like an empty feeling. I see that building every morning when I go into work.”

In 1946, the store was located at 787 Apple, on the corner of Apple Avenue and Getty Street. In 1951, Potter and Howard moved the business to Peck Street in Muskegon Heights, where it has remained — until now.

“You don’t get that very many places,” Schoonbeck said.

After so many years working together, theirs is deeper than the usual employer-employee relationship. A small staff, they’ve been to weddings and funerals, birthdays and graduations together. They’ve worked long hours, side-by-side, waiting on customers, doing whatever needed to be done.

They are more like a “family” than a staff closing up shop, Schoonbeck said.

“Phyllis said to me, ‘Will you be with me to the end?’ and I said hopefully we’ll be able to walk out the door, lock it and say goodbye,” Schoonbeck said.

2011年10月7日星期五

Shechtman Wins Nobel in Chemistry for Quasicrystals Discovery

An Israeli scientist won the Nobel Prize in Chemistry for changing the prevailing views about the atomic structure of matter with his discovery of quasicrystals.

Dan Shechtman, 70, of the Technion-Israel Institute of Technology in Haifa, will get the 10 million-kronor award, the Royal Swedish Academy of Sciences said at a press conference in Stockholm today.

Shechtman persevered in the face of doubt and ridicule in describing a form of crystal whose patterns are regular but never repeat, a notion that shattered scientists' belief that all crystals consist of recurring patterns. The structure endows quasicrystals with unique properties that may lead to better frying pans, LED lights and diesel engines, the academy said.

"His discovery of quasicrystals revealed a new principle for packing of atoms and molecules," said Lars Thelander, who leads the Nobel Committee for Chemistry at academy. "This led to a paradigm shift within chemistry."

Quasicrystals look like the aperiodic mosaics found on the walls of the Alhambra Palace near Granada, Spain. They are hard but fracture easily, like glass, and have non-stick surfaces.

Shechtman was working at the U.S. National Institute of Standards and Technology when he made his initial discovery. He had rapidly chilled a molten mixture of aluminum and manganese on the morning of April 8, 1982. It seemed strange, and when he examined it with his electron microscope, he couldn't believe what he saw: concentric circles, each made of 10 dots at the same distance from each other. The atoms were arranged in a way that flouted the laws of nature, the Nobel committee wrote in a document describing Shechtman's achievements.

"There can be no such creature," he said to himself in Hebrew. In his notebook, he wrote three question marks, according to the Nobel committee document.

Scientists greeted Shechtman's discovery with resistance, even ridicule, the committee said. The head of his laboratory suggested he read a textbook on crystallography. When Shechtman persisted in his experiments, he was asked to leave the research group.

 "He's an independent thinker, determined and brave," Yoav Shechtman, one of the scientist's four children and a Ph.D student in physics, said in a telephone interview. Reached on the phone, Shechtman himself said he couldn't comment until a press conference arranged for 2 p.m. local time in Haifa.

Shechtman turned back to Technion, where he had earned his doctorate in 1972, for advice about his findings, contacting a colleague there named Ilan Blech. After consulting other scientists in the U.S. and France, Shechtman published the data in November 1984.